PPC

About PPC

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as Costs Per Click (CPC), vary depending on the search engine, with some as low at $0.01. Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this.

Related Entities

Measuring the Effectiveness of Your Marketing (Part Ii) | Yield ...
22 articles also mentioned SEO

B2B Landing Page Strategies: More Might Really Be More Effective
15 articles also mentioned Thought Leader

The 18 Must-Attend SEO Conferences of 2010
9 articles also mentioned Social Media

OMS10 B2B Marketing Case Study: Marketo
9 articles also mentioned B2B

2008 Connecticut Business Expo Offers Business Resource Bullpen ...
9 articles also mentioned David Meerman Scott

#OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site
8 articles also mentioned Blog

Mentioned In 24 Articles
The 12-Step Landing Page Rehab Program [Infographic] | Seo Facts

Explore Article SEO Facts (Jul 26 2010)

...oworkers can hear: “My name is Earl. My conversion rate sucks, and I can’t stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just passed the “unofficial” first test of la... (Read Full Article)

Comment on Article Mentions: SEO PPC Egypt
SEOmoz | The 12-Step Landing Page Rehab Program [Infographic]

Explore Article seomoz.org (Jul 26 2010)

...oworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just passed the “unofficial” first test of la... (Read Full Article)

Comment on Article Mentions: PPC Egypt
Reprints Desk Medical Reprint Service Now Available to Life ...

Explore Article Printdayly (Jul 22 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud . ... Smith Furniture Manufacturing announced today that they will... (Read Full Article)

Comment on Article Mentions: CRM Thought Leader SEO
How To Emarketing For Engineering Consultations Services Company ...

Explore Article InWeb Marketing (Jul 21 2010)

...ns website optimization and SEO while also targeting businesses with a (short term) email blast and PPC campaign would be of most benefit. This would enhance both your natural traffic to the website and ... (Read Full Article)

Comment on Article Mentions: SEO ROI PPC
Reprints Desk Medical Reprint Service Now Available to Life ...

Explore Article with regard to user trades web site (Jul 5 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud . ... Occasionally Gifted Inc. began providing gift solutions for ... (Read Full Article)

Comment on Article Mentions: CRM Thought Leader SEO
MailChimp Creates Email Marketing Experts List

Explore Article with regard to user trades web site (Jul 4 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud . ... On August 5, 2006, Clara Chan introduced the first “yoga ins... (Read Full Article)

Comment on Article Mentions: Thought Leader SEO Dover
Togged.com Designer Fashion Competition - Fashionistas Take Note ...

Explore Article Printdayly (Jul 4 2010)

...the agency will take any 6 month agreement coming in before the end of the year for a standard SEO, PPC, or email marketing management package for a significant discount. While economic times are tough, ... (Read Full Article)

Comment on Article Mentions: SEO David Meerman Scott CTO
MailChimp Creates Email Marketing Experts List

Explore Article Printdayly (Jul 3 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud . ... Representatives from Spoken Impact were pleased to announce ... (Read Full Article)

Comment on Article Mentions: Thought Leader SEO Fran Dresher
MailChimp Creates Email Marketing Experts List

Explore Article Economysbuy (Jul 1 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud.... (Continue reading) ... Romeo's single "Get Low Wit It" featuri... (Read Full Article)

Comment on Article Mentions: Thought Leader SEO LLC
Inbound Marketing: An Important Strategy In A Downturn In Order To ...

Explore Article duet-media.com (Jun 30 2010)

...gs, eBooks, White Papers, Thought leadership content TV ads Viral YouTube videos Telemarketing SEO, PPC Exhibitions Webinars, Social media Direct mail / eMail News feeds, RSS Instead of cold calling, ...... (Read Full Article)

Comment on Article Mentions: Social Media HubSpot B2B
Social Media Doesn't Always Lead to Instant Click Conversions ...

Explore Article Social Conversations (Jun 25 2010)

...tegy you may implement. Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured thro... (Read Full Article)

Comment on Article Mentions: Social Media B2B Blog
2008 Connecticut Business Expo Offers Business Resource Bullpen ...

Explore Article with regard to user trades web site (Jun 18 2010)

...s' keywords. This business model allows clients to determine their ROI and provides the benefits of PPC, without the risk of click fraud . ... Occasionally Gifted Inc. began providing gift solutions for ... (Read Full Article)

Comment on Article Mentions: Thought Leader SEO Hartford
Suntrail Clothing Unveils New Collection

Explore Article computer article (Jun 9 2010)

...en ranks them on a scale of 1 to 10. The algorithm tracks the listing position, migration patterns, PPC price, search volume and more. Reports, performance and content asset impact are all readily availa... (Read Full Article)

Comment on Article Mentions: B2B Thought Leader SEO
Thought Leadership Interview #9 – Eric Goldman of Gossamar «

Explore Article fearlesscompetitor.com (Jun 1 2010)

...ll of the Inbound Marketing Automation components to make it attract (SEO, Social Media Marketing, PPC), engage (with your content) and convert the right people (for even more valuable content), and the... (Read Full Article)

Comment on Article Mentions: Social Media CRM B2B
Inbound Marketing: An Important Strategy In A Downturn In Order To ...

Explore Article 2012 Doomsday Predictions (May 29 2010)

...gs, eBooks, White Papers, Thought leadership content TV ads Viral YouTube videos Telemarketing SEO, PPC Exhibitions Webinars, Social media Direct mail / eMail News feeds, RSS ... Inbound Marketing involv... (Read Full Article)

Comment on Article Mentions: Social Media HubSpot B2B