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SEO

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About SEO

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

  1. Mentioned In 78 Articles

  2. Using SEO Search To Develop Content For Social Media Influencers and Thought Leaders

    Explore Article PR Communications (Mar 6 2010)

    Rob Birgfeld writes a post encouraging digital marketers to connect the dots between social and SEO. I found Rob Birgfeld's post because I have an alert set up for my name. Yes, I keep tabs on wh... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

  3. Web Analytics & Marketing Automation: Why Businesses Need Both

    Explore Article b2bbloggers.com (Mar 2 2010)

    Web Analytics & Marketing Automation: Why Businesses Need Both ...Demand Generation activities – events, PR, contributed articles, speaking engagements, advertising, SEO, social media – will feed the marketing database with contacts that can be nurtured, qualified, and... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  4. Inside the Mind of the B2B Buyer – New Paths to Purchase

    Explore Article fearlesscompetitor.com (Mar 1 2010)

    Inside the Mind of the B2B Buyer – New Paths to Purchase ...is means the relationships you build and trust you develop is critical. (Lead Nurturing). You need SEO and PPC, but it’s not all you need. 4. Assumption: A nice website and case stories will get people’... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   SEO

  5. Best Practices in Blogging - Seo - Where is your company?

    Explore Article Compendium Blogware (Feb 28 2010)

    Best Practices in Blogging - Seo - Where is your company? ...se Studies * Contact our office * Jobs with Compendium Access whitepaper Best Practices in Blogging SEO - Where is your company? Sunday, February 28, 2010 by Sarah Sedberry In today's marketplace it ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   SEO

  6. Content Marketing Budgets Increasing

    Explore Article B2B Marketing Blog (Feb 26 2010)

    ... making great strides toward this in 2009, including most of our clients. From case study videos to SEO microsites to blogs…I’m happy to say the B2B Marketers I work with are not as “behind the times” as... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   SEO

  7. Brands as Publishers - Where's Your Content Strategy?

    Explore Article Junta42 Content Marketing blog (Feb 26 2010)

    ...trategy, we talked about the fact that any online marketing, whether social media, email marketing, search engine optimization, landing page conversion, etc., does not work without first having content strategy. Need more proo......f - and this point was evident at the OMS conference. The brand marketers there were so focused on SEO and social media and all the content tactics, but they have never taken the time to ask the ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

  8. 10 Ways to Use Google Buzz for Seo & Smo

    Explore Article SEOptimise (Feb 25 2010)

    ...igger. So choose one. Why use microblogging at all? Consider this buzz of mine where I ridicule a SEO spammer. This is not the kind of quality content I’ll post on a regular blog and it’s too long for ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

  9. 7 Steps to Creating a Best-Selling Book

    Explore Article Internet Marketing Blog (Feb 25 2010)

    7 Steps to Creating a Best-Selling Book ...ian Halligan Inbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Inbound Marketing Kit. Connect with HubSpot: 7 Ste... (Read Full Article)

    Comment on Article Mentions:   Social Media   HubSpot   Blog

  10. OMS10 B2B Marketing Case Study: Marketo

    Explore Article Online Marketing Blog (Feb 24 2010)

    OMS10 B2B Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to... (Read Full Article)

    Comment on Article Mentions:   Enterprise   B2B   Blog

  11. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

    Explore Article Write a Blog Site (Feb 24 2010)

    #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site ... Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   B2B

  12. How Journalists Use Search & Social Media

    Explore Article Online Marketing Blog (Feb 24 2010)

    How Journalists Use Search & Social Media ...Media View commentsComments | Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media Share TopRank ran a survey of journalists, reporters and editors on their use of sear... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

  13. Does 'Being Findable' mean 'Being Everywhere'?

    Explore Article Connect the Docs blog (Feb 18 2010)

    ...n and lead nurturing. The four most effective vehicles for inbound marketing are: Paid Search (SEM) Search Engine Optimization (SEO) Social Media (blogs, Twitter, Facebook, LinkedIn) Content Syndication (posting content on third-pa... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  14. Search Engine Optimization for Newbies

    Explore Article Public Relations Matters (Feb 12 2010)

    ...rt of Hubspot’s Inbound Marketing University that should prove to be quite helpful for those new to SEO. As described on [...] Search Engine Optimization for Newbies As part of PRCA 3030 (Social Media for PR), students are developing search engine op... (Read Full Article)

    Comment on Article Mentions:   Social Media   SEO   Inbound Marketing

  15. Where Should B2B Bloggers set up the Corporate Blog?

    Explore Article B2B Ad Agency (Feb 12 2010)

    Where Should B2B Bloggers set up the Corporate Blog? ...2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up ... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  16. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

    Explore Article B2B Bliss » PR for Thought Leaders (Feb 9 2010)

    Ideas that Sell: Does Thought Leadership Really Drive Revenue ... ... launch mircosites and digital information hubs, the battle for readers/fans has become fierce. Search engine optimization (SEO) and link acquisition help you build a fan pipeline. 5. Spreadability. Content and ideas are the... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

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