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Social Media

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About Social Media

Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have three components;

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media;

  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Print media, designed to be re-distributed.

Quotes about Social Media

  1. “ Almost nonexistent two years ago, social media is now becoming central to the technology-based solutions buying process. ”
    Julie Schwartz in Itsma-pac Survey Finds Dramatic Increase in Social Media Among IT Executives ...
  2. “ There's just no way to make the C-suite understand the value of the influence social media creates ”
    In Handling “the” question about Social Media - Roi
  3. “ Social Media is only part of our marketing effort. Our combined marketing campaigns, including social media, create a marketing funnel that is 5 times our annual revenue. ”
    In Handling “the” question about Social Media - Roi

  1. Mentioned In 301 Articles

  2. B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10

    Explore Article Thought Leadership Times Blog (Mar 9 2010)

    B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10 ..., as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and en... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Analytics

  3. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

    Explore Article silverpop.com (Mar 7 2010)

    #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ... to data from ITSMA in a post on Propelling Brands, and nearly 75% of B2B technology buyers consult social media before making a decision, per the same data. And B2B buying decisions, more than ever, are mad... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  4. Using SEO Search To Develop Content For Social Media Influencers and Thought Leaders

    Explore Article PR Communications (Mar 6 2010)

    ... up for my name. Yes, I keep tabs on who talks about me,... Using SEO Search To Develop Content For Social Media Influencers Rob Birgfeld writes a post encouraging digital marketers to connect the dots between so... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   SEO

  5. TL in 4D: Four dimensions for thought leadership success

    Explore Article Reputation to Revenue (Mar 4 2010)

    ...ut they are always looking for new ideas. If we can produce interesting and useful content, and use social media... TL in 4D: Four dimensions for thought leadership success B2B marketers know that thought leaders... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  6. How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

    Explore Article MarketingProfs Daily Fix Blog (Mar 4 2010)

    ...s LinkedIn Group A Second Life for LinkedIn People Are Really Using LinkedIn Differently Than Other Social Media Sites! How I Was Wrong About LinkedIn (with 2 Mini Case Studies) I’ve always considered LinkedIn mo... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   Austin

  7. Relevance: The Key to a Successful B2B Social Media Strategy

    Explore Article Thought Leadership Times Blog (Mar 4 2010)

    Relevance: The Key to a Successful B2B Social Media Strategy B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy t... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  8. eMarketer: B2B Marketers to Spend More on Social Media

    Explore Article Social Media B2B (Mar 3 2010)

    eMarketer: B2B Marketers to Spend More on Social Media ...urvey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in th... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   CMO

  9. Web Analytics & Marketing Automation: Why Businesses Need Both

    Explore Article b2bbloggers.com (Mar 2 2010)

    Web Analytics & Marketing Automation: Why Businesses Need Both ...d Generation activities – events, PR, contributed articles, speaking engagements, advertising, SEO, social media – will feed the marketing database with contacts that can be nurtured, qualified, and then passed t... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  10. The Strategy Trap: Why focusing too much on strategy could be ...

    Explore Article The BrandBuilder Blog (Mar 1 2010)

    The Strategy Trap: Why focusing too much on strategy could be ... Social Media – as it relates to Brand Management, PR, Marketing, Business Development, Community Management, rec... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Mindshare

  11. The State of the Twittersphere 2010

    Explore Article Brian Solis (Mar 1 2010)

    The State of the Twittersphere 2010 ...esent the persona they wish rather than the personality left open to interpretation and perception. Social Media is making this world a much smaller place, linking us through the words we place into action and th... (Read Full Article)

    Comment on Article Mentions:   Social Media   HubSpot   Dan Zarrella

  12. Lessons Learned from the Trenches of Social Media. « MondoBeat ...

    Explore Article MondoBeat (Mar 1 2010)

    Lessons Learned from the Trenches of Social Media. « MondoBeat ... ...So I got to see “groups” from both the participant and manger perspectives. What We Learned Clearly social media is evolving and participants are evolving along with it. Here are three key findings from our exper... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   Synergy

  13. Socialmedia » The Big Social Media Marketing Plan

    Explore Article Socialmedia (Feb 28 2010)

    ...ig marketing plan instead. Stock photo powered by pixmac. Related Posts. Tags: Business, Marketing, Social Media ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   Thought Leader

  14. 6 Ways B2B Marketers Can "Listen" Effectively

    Explore Article Marketing Interactions (Feb 28 2010)

    ...ven what you should be listening for that you can actually apply to your content marketing efforts. Social media has given marketers unprecedented access to the thoughts, perspectives and musings of their poten... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Content Marketing

  15. Best Practices in Blogging - Seo - Where is your company?

    Explore Article Compendium Blogware (Feb 28 2010)

    Best Practices in Blogging - Seo - Where is your company? ...er accounts, ... In the most recent Chief Marketer publication they note that Online Engagement and Social Media Marketing are THE top tactics marketers plan to pursue more aggressively in 2010 (opposed to 2009) ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   SEO

  16. Are Brands Really "On" Twitter?

    Explore Article Twist Image (Feb 27 2010)

    ...es on). Never forget that Twitter is a spam-free zone. In fact, one of the most amazing facets of Social Media is how spam free it is. Think about it: you only following those you have chosen or accepted to fol... (Read Full Article)

    Comment on Article Mentions:   Social Media   Facebook

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