Social Media

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About Social Media

Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have three components;

  1. Concept (art, information, or meme).
  2. Media (physical, electronic, or verbal).
  3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

Common forms of social media;

  • Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
  • Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.
  • Electronic media with 'sharing', syndication, or search algorithm technologies (includes internet and mobile devices).
  • Print media, designed to be re-distributed.

Quotes about Social Media

  1. “ Almost nonexistent two years ago, social media is now becoming central to the technology-based solutions buying process. ”
    Julie Schwartz in Itsma-pac Survey Finds Dramatic Increase in Social Media Among IT Executives ...
  2. “ But all this social media stuff doesn't apply to B2B right? ”
    Jay Baer in Crushing the Myth of B2B Social Media | | Social Media Consulting ...
  3. “ On the customer service side, beamME gets tremendous value out of social media. These days, people expect to be able to post issues with companies directly to Twitter and obtain a real-time response. This instantaneous access to our customers is invaluable. ”
    In Mashable: Latest 28 News Updates - including “Large Hadron ...

  1. Mentioned In 502 Articles

  2. How Social Media Is Changing The Way B2B Companies Communicate ...

    Explore Article SEO Shepherd London (Sep 1 2010)

    ...s than 140 characters on Twitter as they are writing out lengthy advertising copies. Jumping on the social media bandwagon According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of compa... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  3. Awesome B2B Social Media Statistics | Singapore Entrepreneur

    Explore Article Singapore Entrepreneur (Sep 1 2010)

    (Source); The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  4. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

    Explore Article spider (Aug 31 2010)

    Planning is the foundation for all things social media: Planning has several components. first, define your objectives —to simply listen, monitor, innovat... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   B2B

  5. 100+ Upcoming Social Media & Tech Events | iuvo Shopper ...

    Explore Article blog.iuvoonline.com (Aug 30 2010)

    ... 2010, San Francisco, CA: The social business event of the year, JiveWorld10, will bring together industry luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

  6. 100+ Upcoming Social Media & Tech Events

    Explore Article 365online.nu (Aug 30 2010)

    ...re is also a conference featuring 100+ international speakers for serious digital ... 100+ Upcoming Social Media & Tech Events Door Brett Petersel, augustus 30th, 2010 style="float:right;margin-bottom:10px;"> hre... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  7. 100+ Upcoming Social Media & Tech Events | JobsDirectUSA

    Explore Article jobsdirectusa.com (Aug 30 2010)

    ... 2010, San Francisco, CA: The social business event of the year, JiveWorld10, will bring together industry luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

  8. How Social Media Is Changing The Way B2B Companies Communicate ...

    Explore Article topblogplacement.com (Aug 29 2010)

    ...lder communities. So go ahead and: Identify your corporate B2B brand and social personality ... How Social Media Is Changing The Way B2B Companies Communicate Nowadays, the question seems to be not who is on Twit... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  9. Screen Recording for Small Business: Camtasia Studio Review ...

    Explore Article Small Business Center (Aug 26 2010)

    ...nd public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... Screen Recording for Small Business: Camtasia... (Read Full Article)

    Comment on Article Mentions:   Social Media   Camtasia Studio   PowerPoint

  10. Two Small Business Communities Collaborate for Sugartone Contest ...

    Explore Article Small Business Center (Aug 26 2010)

    Two Small Business Communities Collaborate for Sugartone Contest ... ...nd public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... Online small business is about bringing toget... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

  11. Checking in With KnowEm.com « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    Checking in With KnowEm.com « Small Business Center ...nternet marketing company that specializes in providing clients with online reputation management, social media services, and other Internet services. .... online sales and marketing efforts. Each week, they con... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Michael Streko

  12. Exact Editions: Twitter ROI

    Explore Article Exact Editions (Aug 26 2010)

    Exact Editions: Twitter ROI Yesterday I watched Cision's webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership w... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  13. 7 Ways to Get Your Company Ready to Sell « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    7 Ways to Get Your Company Ready to Sell « Small Business Center ...nd public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... When you sell your business, you want to get ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Blog

  14. Small Business News: Selling Out « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    Small Business News: Selling Out « Small Business Center ...nd public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... Practical Advice for Small Business Owner Sma... (Read Full Article)

    Comment on Article Mentions:   Chris Brogan   Social Media   B2B

  15. Trends in Microfinance « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    ... about social media, her post might as easily be about anything else in business. There are dangers in focusing on numb... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   Content Marketing

  16. Twitter Marketing For Dummies | The Twitter Blogger

    Explore Article The Twitter Blogger (Aug 25 2010)

    ...ers quite a few questions about defining success and return on investment (ROI), the holy grails of social media marketing and the reason why too many companies who need SMM are hesitant to take the next step, bo... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   SMM

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