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Thought Leader

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About Thought Leader

Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets).

Thought leadership is an increasingly vital driver of business success.[citation needed] The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had contributed new thoughts to business. Among the first "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new ideas. As a result, there are thought leaders in the sciences, humanities and even in government.

This term can also be applied to an applied research Center of Excellence, or company - often a small business that integrates professional ethics with highly-effective leadership development.[1]

According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."[2]

Leadership is deliberately causing people-driven actions in a planned way to accomplish the leader's agenda.

—Phil Crosby, [3]

Some visions of thought leaders are "to fuel the evolution of leaders who choose to contribute to sustaining life (body, mind and spirit) in ourselves, our organizations, and our communities". With the belief "that leadership development is rooted in personal development & organizational transformation is rooted in individual transformation.[4]

Thought leadership is also an emerging discipline in its own right. Our ability to understand its core practices, then to effectively apply them, are the keys to positioning ourselves and our companies for next level growth.[5]

Quotes about Thought Leader

  1. “ Successful thought leadership is about creating exceptional content that provides insight into business issues. That's what makes executive buyers choose one firm over another. ”
    In The Thought Leadership Marketing Equation
  2. “ Thought leaders are in extremely advantageous industry positions. ”
    In Thoughts on Being a Thought Leader and Trendsetter | Business ...
  3. “ Thought leadership is one of those terms people throw around with no idea what it means. ”
    In Is Anybody Following Your Thought Leadership? Five Best-Practices

  1. Mentioned In 332 Articles

  2. Social media and thought leadership: The virtuous circle for #B2B #marketing

    Explore Article Reputation to Revenue (8 hours, 2 min ago)

    Social media and thought leadership: The virtuous circle for #B2B #marketing As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing ... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  3. Thought Leadership Strategy - The six lessons of thought leadership by Rob #Leavitt

    Explore Article Thought Leadership (19 hours, 28 min ago)

    ... to have strategic conversations with their clients, prospects, and market influencers. Rob gets thought leadership and I thought the six lessons he has for thought leaders at any level were well worth sharing. Her... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

  4. Tailor Your White Paper to Your Audience For Effective Thought Leadership

    Explore Article Magnificent Publications (Mar 8 2010)

    Tailor Your White Paper to Your Audience For Effective Thought Leadership ... that's where it ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. ... Tailor Your W... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

  5. #Marketing in the B2B world | Neytri.com - Thought Leadership via traditional and social media

    Explore Article Neytri.com (Mar 7 2010)

    ...t would be fair to say that the term marketing here is generally.... ... A rewarding way to achieve thought leadership as well as good public relations mileage is by creating events that involve student participation ......without explicitly asking for business. Another brand building option is that of trying to become a thought leader. This could be best done by delivering talks at industry seminars and writing articles in the ... (Read Full Article)

    Comment on Article Mentions:   B2B   Thought Leader   Microsoft

  6. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

    Explore Article silverpop.com (Mar 7 2010)

    #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ...g communities in B2B marketing. ... Thus your participation should start with big-picture ideas and thought leadership, eventually channeling buyers towards a direct dialogue with your organization on their timetable.... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Blog

  7. TL in 4D: Four dimensions for thought leadership success

    Explore Article Reputation to Revenue (Mar 4 2010)

    B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most tradition... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  8. How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

    Explore Article MarketingProfs Daily Fix Blog (Mar 4 2010)

    ... tools are being used by 11 organizations in four distinct ways: 1. market research, 2. demonstrate thought leadership and expertise, 3. attract users to events, and 4. win new business. Like how, specifically? Check o... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   Austin

  9. Web Analytics & Marketing Automation: Why Businesses Need Both

    Explore Article b2bbloggers.com (Mar 2 2010)

    Web Analytics & Marketing Automation: Why Businesses Need Both ...t out the web traffic of these warm prospects visiting your site and use content marketing to drive thought leadership and educational messages to them. Beyond the Horizon: Messaging To Your Customer The other, sometim... (Read Full Article)

    Comment on Article Mentions:   Social Media   CRM   B2B

  10. Lessons Learned from the Trenches of Social Media. « MondoBeat ...

    Explore Article MondoBeat (Mar 1 2010)

    Lessons Learned from the Trenches of Social Media. « MondoBeat ... But as we strategized about ways to establish thought leadership for the agency, we decided that enewsletters, which would roll into blogs, would be a good starting... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   Synergy

  11. Socialmedia » The Big Social Media Marketing Plan

    Explore Article Socialmedia (Feb 28 2010)

    Content: creating content helps the company engage the audience and build thought leadership. Content could be created via a blog or YouTube channel. Comm: Platforms like Facebook and Twitter ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Blog   Thought Leader

  12. Best Practices in Blogging - Seo - Where is your company?

    Explore Article Compendium Blogware (Feb 28 2010)

    Best Practices in Blogging - Seo - Where is your company? ...tent to fuel their online presence to become an authoritative leader in their industry, both from a thought leadership and ROI perspective. Using blogs, Twitter accounts, ... In the most recent Chief Marketer publicati... (Read Full Article)

    Comment on Article Mentions:   Social Media   Thought Leader   SEO

  13. Srikanth Sesh: Why Thought Leadership - Most Valuable Asset

    Explore Article Srikanth SESH (Feb 26 2010)

    Srikanth Sesh: Why Thought Leadership - Most Valuable Asset As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects c...... among prospective customers so that when the time finally comes to purchase, customers turn to the thought leader organization. Try incorporating some of these ideas in your marketing efforts to build your organiz... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

  14. Thought Leadership – Better for inbound/organic or outbound ...

    Explore Article Thinking to Win (Feb 25 2010)

    ...mation, the best way to stand out from your competitors, without spending a fortune, is to become a thought leader.... 2 days ago RT @B2BThoughtLead: Shortening the B2B sales cycle with Thought Leadership http://wp.me/pJvVM-2k #in 3 days ago Shortening the B2B sales cycle with Thought Leadership http://wp.me/pJvVM-2k 4 days ago (Read Full Article)

    Comment on Article Mentions:   CRM   B2B   Blog

  15. OMS10 B2B Marketing Case Study: Marketo

    Explore Article Online Marketing Blog (Feb 24 2010)

    OMS10 B2B Marketing Case Study: Marketo ...aid off in a very big way for Marketo. They’v found it to be very effective to focus on content and thought leadership through tips, best practices and ideas that are available without registering. Marketo’s blog is th... (Read Full Article)

    Comment on Article Mentions:   Enterprise   B2B   Blog

  16. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

    Explore Article Write a Blog Site (Feb 24 2010)

    #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site ...ating new leads. Do not understimate the value of creating content! Build trust and reduce risk vie thought leadership and social media. Leverage analytics. ... Write a Blog Site Learn How to Write a Blog Site. Ideas, ... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   B2B

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