Thought Leader

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About Thought Leader

Thought leader is a buzzword or article of jargon used to describe a futurist or person who is recognized among peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights (thinklets).

Thought leadership is an increasingly vital driver of business success.[citation needed] The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had contributed new thoughts to business. Among the first "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new ideas. As a result, there are thought leaders in the sciences, humanities and even in government.

This term can also be applied to an applied research Center of Excellence, or company - often a small business that integrates professional ethics with highly-effective leadership development.[1]

According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."[2]

Leadership is deliberately causing people-driven actions in a planned way to accomplish the leader's agenda.

—Phil Crosby, [3]

Some visions of thought leaders are "to fuel the evolution of leaders who choose to contribute to sustaining life (body, mind and spirit) in ourselves, our organizations, and our communities". With the belief "that leadership development is rooted in personal development & organizational transformation is rooted in individual transformation.[4]

Thought leadership is also an emerging discipline in its own right. Our ability to understand its core practices, then to effectively apply them, are the keys to positioning ourselves and our companies for next level growth.[5]

Quotes about Thought Leader

  1. “ Successful thought leadership is about creating exceptional content that provides insight into business issues. That's what makes executive buyers choose one firm over another. ”
    In The Thought Leadership Marketing Equation
  2. “ Thought leaders are in extremely advantageous industry positions. ”
    In Thoughts on Being a Thought Leader and Trendsetter | Business ...
  3. “ Thought leadership is one of those terms people throw around with no idea what it means. ”
    In Is Anybody Following Your Thought Leadership? Five Best-Practices

  1. Mentioned In 712 Articles

  2. Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project ...

    Explore Article B2Bento (Sep 2 2010)

    ...ow it facilitates conversations and how it helps solidify trust which of course has its relation to thought leadership and so on. ... Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project Manager, GetIT Co... (Read Full Article)

    Comment on Article Mentions:   B2B   Thought Leader

  3. How Social Media Is Changing The Way B2B Companies Communicate ...

    Explore Article SEO Shepherd London (Sep 1 2010)

    These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter ac... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  4. mdsprabu: Content: The News Marketing Tool

    Explore Article mdsprabu (Sep 1 2010)

    ...company's top management to publish all their customer-centric information on the internet, or post thought leadership content on their inventions in a public-domain, more so in the case of traditional organizations. B... (Read Full Article)

    Comment on Article Mentions:   Thought Leader   SEO   Content Marketing

  5. Awesome B2B Social Media Statistics | Singapore Entrepreneur

    Explore Article Singapore Entrepreneur (Sep 1 2010)

    (Source); The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Sour... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  6. Thought leadership interview on RainToday.com

    Explore Article Thought Leadership (Sep 1 2010)

    ...any adopts, not “random acts of content,” says Craig Badings, author of Brand Stand: Seven Steps to Thought Leadership. It’s about delivering new ideas and content to your target audience based on insight into the issu... (Read Full Article)

    Comment on Article Mentions:   Thought Leader   Craig Badings

  7. Marketing Automation Software News » Blog Archive » Seeking a ...

    Explore Article Default PLESK Page (Sep 1 2010)

    Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It's been a bit over three and a half years since Marketo... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

  8. Content: The News Marketing Tool / Indus

    Explore Article indus.stc-india.org (Aug 31 2010)

    Content: The News Marketing Tool / Indus ...company's top management to publish all their customer-centric information on the internet, or post thought leadership content on their inventions in a public-domain, more so in the case of traditional organizations. B... (Read Full Article)

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  9. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

    Explore Article spider (Aug 31 2010)

    ...components. first, define your objectives —to simply listen, monitor, innovate, engage and/or build thought leadership? From there, you can outline what ... ROI ( Risk of Ignoring): Mitch Glasser said it best during th... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   B2B

  10. 100+ Upcoming Social Media & Tech Events | iuvo Shopper ...

    Explore Article blog.iuvoonline.com (Aug 30 2010)

    ... luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of d... (Read Full Article)

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

  11. 100+ Upcoming Social Media & Tech Events | JobsDirectUSA

    Explore Article jobsdirectusa.com (Aug 30 2010)

    ... luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of d... (Read Full Article)

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  12. How Social Media Is Changing The Way B2B Companies Communicate ...

    Explore Article topblogplacement.com (Aug 29 2010)

    These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter ac... (Read Full Article)

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

  13. Exact Editions: Twitter ROI

    Explore Article Exact Editions (Aug 26 2010)

    Exact Editions: Twitter ROI ...inar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q ... Since tak... (Read Full Article)

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  14. 7 Ways to Get Your Company Ready to Sell « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    7 Ways to Get Your Company Ready to Sell « Small Business Center ...ly and a price to pay when those numbers become more important than the value being created. Author Thought Leadership Surprise! Surprise! You have to market your business. Scott Fox shares this “shocking truth” about ... (Read Full Article)

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  15. Thought leadership – a marketer’s new value proposition

    Explore Article Thought Leadership (Aug 26 2010)

    ...r business down the track you are saying very firmly to them that you can help them get there. Your thought leadership point of view needs to be relevant to their world and in the process you should be shifting your cu... (Read Full Article)

    Comment on Article Mentions:   B2B   Blog   Thought Leader

  16. Trends in Microfinance « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    ...ly and a price to pay when those numbers become more important than the value being created. Author Thought Leadership ... While video is all the rage for content marketing on the Web and falling prices have put it wel... (Read Full Article)

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