Buzzwords

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  1. Analytics

    Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.[1] There are two categories of web analytics; off-site and on-site ...

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  2. B2B

    Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). ...

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  3. Bandwidth

    Easily one of the most annoying buzzwords, bandwidth is a great example of corrupting a perfectly acceptable word by giving it a new definition so that anyone using it sounds ...

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  4. Blog

    A blog (a contraction of the term "weblog")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such ...

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  5. CMO

    Chief Marketing Officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer.With primary ...

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  6. Content Marketing

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  7. CRM

    Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these ...

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  8. Enterprise

    A business (also called a firm, or enterprise) is a legally recognized organization designed to provide goods and/or services to consumers.[1] Businesses are predominant in capitalist economies, most being privately ...

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  9. ERP

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  10. Healthcare

    Health care, or healthcare, is the prevention, treatment, and management of illness and the preservation of mental and physical well being through the services offered by the medical, nursing, and ...

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  11. Idea Marketing

    This term describes what we’re really trying to do with thought leadership: sell a point of view that educates the audience. The education is the exchange of value that begins ...

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  12. Inbound Marketing

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  13. Knowledge Marketing

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  14. Long Tail

    The Long Tail" is a concept put forth by Chris Anderson in an October 2004 Wired magazine article[1] which described the niche strategy of businesses, such as Amazon.com or Netflix, ...

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  15. Mindshare

    Mindshare represented a company's ability to retain a piece of the public's consciousness. So in other words, if Pets.com had mindshare, a person shopping for dog food would think of ...

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