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Hands-on Social Media Marketing Bootcamp – Green Bay, December 3
Explore The MarketingSavant Group (Nov 19 2010)
Posted by Dana VanDen Heuvel October 18, 2010 image8 Hands on Social Media Marketing Bootcamp – Green Bay, December 3 Nearly every local business can benefit from social media in their marketing, but most courses and books only tell you why and don’t show you "how to." The Social Media Boot Camp for Local Business will teach you the why, the how-to and the practical, tactical things you can do to make social media work for yo (Read Full Article)
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56 Ways to Use Social Media for Bicycle Tour Directors
Explore The MarketingSavant Group (Nov 19 2010)
I had the very good fortune today to present for the National Bicycle Tour Directors Association at their national conference in Madison. In prep for the event, we put together a laundry list of ideas that they could use. Many of these ideas could be just as useful for you, in whatever type of organization you’re trying to market. Have a look-see! 1. Encourage your ride directors to begin engaging with potential riders well in advance of the event on social media sites 2. Ask your “Likers” to (Read Full Article)
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Ten Tech-enabled Business Trends for Marketers, Part 2
Explore The MarketingSavant Group (Nov 19 2010)
Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that senior executives need to pay special attention to. This got us thinking about how these apply to marketers and what we should be doing to specifically address these as a Marcomm profession and what you can do with them. We’ve outlined the WIIFM "what’s
(Read Full Article)
Locally Social
Explore The MarketingSavant Group (Nov 19 2010)
View Comments 56 Ways to Use Social Media for Bicycle Tour Directors Posted by Dana VanDen Heuvel November 5, 2010 I had the very good fortune today to present for the National Bicycle Tour Directors Association at their national conference in Madison. In prep for the event, we put together a laundry list of ideas that they could use. Many of these ideas could be just as useful for you, in whatever type of organization View Comments The Race is On: How Are You Doing in the Googl (Read Full Article)
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Monday Marketing Moxie
Explore The MarketingSavant Group (Nov 19 2010)
View Comments Ten Tech-enabled Business Trends for Marketers, Part 1 Posted by Dana VanDen Heuvel November 1, 2010 Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment. – McKinsey Quarterly McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch o (Read Full Article)
November 2010
Explore The MarketingSavant Group (Nov 19 2010)
Archive for November, 2010 View Comments Ten Tech-enabled Business Trends for Marketers, Part 2 Posted by Dana VanDen Heuvel November 8, 2010 Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that senior executives need to pay special attention to. This got us thinking about how these View Comments Why usa (Read Full Article)
October 2010
Explore The MarketingSavant Group (Nov 19 2010)
Ten Tech-enabled Business Trends for Marketers, Part 1
Explore The MarketingSavant Group (Nov 19 2010)
McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten “tech-enabled” business trends that senior executives need to pay special attention to. This got us thinking about how these apply to marketers and what we should be doing to specifically address these as a Marcomm profession and what you can do with them. We’ve outlined the WIIFM “what’s in it for marketers” under each of the points below. What’s your take on
(Read Full Article)
365 Marketing Ideas
Explore The MarketingSavant Group (Nov 19 2010)
Marketing Savant * Events * Speaking + Speaking Topics + Testimonials + Speaking Clients + Booking Policies * Resources + Slides & Presentations + Whitepapers & e-Books + Articles + Mindmaps + Facebook + Screencasts / Videos * Services + Training & Workshops + Blog Consulting + Social Media Coaching & Consulting + DIY Marketing Services * About/Contact + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” View Comments Make it a Holiday and Make it a Meme Pos (Read Full Article)
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Small Business Social Media
Explore The MarketingSavant Group (Nov 19 2010)
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Why usability test your website? Sales…and survival
Explore The MarketingSavant Group (Nov 19 2010)
So, you’ve got a website redesign underway. But is it a good, user-friendly website? Or do you just think so? One gauge of whether a website is worth more than its good looks is its usability, and by that, we mean usability to your target audience. If it’s structured for your own internal convenience, you’re doing your customers and prospective customers no favors. Even the big guys are guilty of non-user friendly websites. A great book that breaks down websites as they are and as they could be
(Read Full Article)
Comment Mentions: Microsoft Wal-Mart Southwest Airlines
Social Media Increases Small-Business Exposure
Explore The MarketingSavant Group (Nov 19 2010)
Posted by Dana VanDen Heuvel October 29, 2010 As more small businesses get on board with social media marketing to improve relationships with customers and gain new ones, they report that the primary benefit of such efforts is greater exposure. Read the full article at eMarketer. 121016 Social Media Increases Small Business Exposure If you enjoyed this post, make sure you subscribe to my RSS feed! Related posts: 1. Ten Tech-enabled Business Trends f
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Face-to-face or Facebook – Which Would You Choose?
Explore The MarketingSavant Group (Oct 16 2010)
Posted by Dana VanDen Heuvel October 12, 2010 I’m revealing my introverted side a bit here, but when I saw this sign today, I couldn’t help but think that this local small business could be helped along a bit by social media marketing. IMG 0043 thumb Face to face or Facebook – Which Would You Choose? As I’m driving by (yes, I pulled over to take the picture) I noticed their sign that said “4×4 Specials – Details Inside”. Now, I don’t know about
(Read Full Article)
Comment Mentions: Dana VanDen Heuvel Social Media
7 Effective Facebook Pages YOU Can Create Right Now
Explore The MarketingSavant Group (Oct 16 2010)
Posted by Dana VanDen Heuvel October 14, 2010 I’m as much a fan of some of the awesome Facebook pages created for the world’s top brands like Starbucks, Cranium, Threadless and Harley-Davidson, but what about for the rest of us who don’t have that kind of budget or, frankly, the ‘need’ for the level of sophistication that those brands have applied to their pages. We just need some solid design, some creativity and an overall engaging experienc
(Read Full Article)
About/Contact
Explore The MarketingSavant Group (Oct 16 2010)
* + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” MarketingSavant is a consulting-led B2B marketing firm specializing in helping our clients attain thought leadership in the markets they serve. We help our clients create their own whitespace in a field of competition enabling your success through content and go-to-market strategy that motivates your prospects and drives business. We’re not an ad agency. In fact, we’re a consulting shop with p (Read Full Article)
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May 2009
Explore The MarketingSavant Group (Oct 16 2010)
Archive for May, 2009 View Comments Vending Your Tweets Posted by Dana VanDen Heuvel May 30, 2009 A great deal has been written about using Twitter for business. John Jantsch has a nice guide called “Using Twitter for Business” that I personally like and as a member of MarketingProfs, I recently downloaded the “Twitter Success Stories” whitepaper, which is nicely done. So, if you’re looking for general Twitter info, there’s plenty of View Comments NEW e-Book: 30 Marketing Ideas in 30 Days – f (Read Full Article)
Comment Mentions: Dana VanDen Heuvel John Jantsch MarketingProfs
March 2009
Explore The MarketingSavant Group (Oct 16 2010)
Whitepapers & e-Books
Explore The MarketingSavant Group (Oct 16 2010)
+ + Articles + Mindmaps + Facebook + Screencasts / Videos * Services + Training & Workshops + Blog Consulting + Social Media Coaching & Consulting + DIY Marketing Services * About/Contact + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” This page showcases some of the more recent e-books, whitepapers and briefing papers that we’ve completed. Sorry, but for the time being, if you’d like to receive all of the documents, you’ll nee
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Comment Mentions: Social Media American Marketing Association Blog
Testimonials
Explore The MarketingSavant Group (Oct 16 2010)
+ + Speaking Clients + Booking Policies * Resources + Slides & Presentations + Whitepapers & e-Books + Articles + Mindmaps + Facebook + Screencasts / Videos * Services + Training & Workshops + Blog Consulting + Social Media Coaching & Consulting + DIY Marketing Services * About/Contact + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” Karen Beran, Marketing Manager, Patient Care Technology Systems Dana’s Techno Marketing training program provided th (Read Full Article)
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April 2009
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August 2009
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February 2009
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November 2008
Explore The MarketingSavant Group (Oct 16 2010)
Archive for November, 2008 View Comments Thought Leadership Marketing Frameworks & Fundamentals Posted by Dana VanDen Heuvel November 26, 2008 Every market space has it’s intellectual pioneers who’ve gone before us and put lines in the sand with their “12 steps” or “6 critical components” or whatever magic number of special elements we need to have to manifest perfection in whatever it is that they’re schlepping. I’d like to think that thought leadership marketing is View Comments Salvation (Read Full Article)
Comment Mentions: Thought Leader Thought Leadership Marketing
Webinar Series
Explore The MarketingSavant Group (Oct 16 2010)
+ + Testimonials + Speaking Clients + Booking Policies * Resources + Slides & Presentations + Whitepapers & e-Books + Articles + Mindmaps + Facebook + Screencasts / Videos * Services + Training & Workshops + Blog Consulting + Social Media Coaching & Consulting + DIY Marketing Services * About/Contact + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” The MarketingSavant Group is proud to announce our Spring Marketing . From the e
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