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  1. Articles from chrisbrogan.com

    1-10 of 10

    1. Blogs as Loss Leaders

      Explore chrisbrogan.com (Jul 20 2010)

      Blogs as Loss Leaders This mindset has long been among the cornerstones of professional public relations practice and thought leadership strategy. Giving information away, without an expectation of immediate return, think: public speaking, on-air appearances, ... Now they're being referred to as if they're something new under the term "Content Marketing." In any case, investing in building a professional reputation or brand's awareness isn't an easily measurable ROI game as direct mail. ... (Read Full Article)

      Comment Mentions:   Thought Leader   Content Marketing   New Marketing Labs

    2. Your Blog is Not Your Job

      Explore chrisbrogan.com (Jun 2 2010)

      That makes perfect sense, but if your blog is part of a strategic marketing plan - whether to build awareness or create inquiries - then it has to be maintained on a consistent basis. ... I also find those shift over time--originally for me it was to build thought leadership and identity in the field of Intercultural Communications. Now that that is building--I realize that ultimately the purpose for me is to attrract new clients--that's a different strategy, ... (Read Full Article)

      Comment Mentions:   Blog   Thought Leader   PHP

    3. Your Blog From the Prospect’s Point of View

      Explore chrisbrogan.com (Feb 7 2010)

      Your Blog From the Prospect’s Point of View When you use your blog to complain or report sideways about the industry at large, what message is that sending to your potential new clients? If you’re spending your time analyzing what other people in your space are doing, citing why they’re wrong, and providing your commentary about all the things they’re doing, what does [...] (Read Full Article)

      Comment Mentions:   Blog

    4. Your First Comment On This Blog

      Explore chrisbrogan.com (Feb 5 2010)

      Hello. You. Yes, I want to talk to you, the person who has never yet left a comment, but who has read forever and ever here. Today’s your day. You’re up. I’d love for you to leave just a small comment and say hi. Now, given that 45,000 people get this blog sent to them [...] (Read Full Article)

      Comment Mentions:   Blog

    5. Get Seen- Do It Now

      Explore chrisbrogan.com (Jan 18 2010)

      If you’re looking to use video as part of your marketing and business efforts in 2010, you simply MUST buy Get Seen (amazon affiliate link) by Steve Garfield. There’s really no one else in the business as qualified to tell this story as Steve. Frankly, there are some other great books about Internet video, but [...] (Read Full Article)

      Comment Mentions:   PHP

    6. Represented by the APB Speaker’s Bureau

      Explore chrisbrogan.com (Jan 18 2010)

      I’m happy to announce that I am now represented by the American Program Bureau speaker’s bureau, for most of my professional speaking opportunities. This came about thanks to the original lovecat, Tim Sanders, who just continues to shower goodness all over me. APB also represents quite a crew, including Paula Abdul (yes, THAT Paula [...] (Read Full Article)

      Comment Mentions:   Boston   Tim Sanders   Paula Abdul

    7. Do One Thing Very Well

      Explore chrisbrogan.com (Jan 16 2010)

      Do One Thing Very Well During my most recent visit to New Orleans, Tom Martin took me to the Cafe Du Monde, a famous coffee place in the French Quarter. That little pastry and powdered sugar delicacy up there is called a beignet, and the Cafe Du Monde is famous for them. When you look at their little menu, though [...] (Read Full Article)

      Comment Mentions:   Coke

    8. How Relationships Improve Sales

      Explore chrisbrogan.com (Jan 2 2010)

      When I explain it to them talking about trust, relationships, the ability to be top of mind, thought leadership, customer service and the like they often ask me "what's new?" These are the traits that have made business successful for ... (Read Full Article)

      Comment Mentions:   Social Media   Scott Monty   Thought Leader

    9. Discipline and the Bloggers Opportunity

      Explore chrisbrogan.com (Nov 11 2009)

      Discipline and the Bloggers Opportunity It might be for sharing thought leadership. It might be the chance to build some new relationships. Mechanically, it might just be another attempt to gain better organic ranking from Google. But each post is an opportunity. ... (Read Full Article)

      Comment Mentions:   Google   Bloggers   Blog

    10. Chris Brogan: BlogWorld Expo

      Explore chrisbrogan.com (Oct 16 2009)

      Chris Brogan: BlogWorld Expo Whether it's a business plan that needs updating or a marketing plan to show how you are using social tools to drive leads, sales, education, thought leadership and other types of participation in networks, I think it's critical if you ... (Read Full Article)

      Comment Mentions:   Social Media   Blog   Thought Leader