Articles from internetevolution.com

But what they do have is metrics that demonstrate that social media is often more effective at achieving marketing objectives in areas where ROI is hard to measure -- like traditional public relations, analyst relations, and print advertising. I'm not talking about direct response advertising, as clearly the ROI of those activities is measurable. I'm talking about all the fuzzy things technology companies do to advance their thought leadership -- like paid-for whitepapers ... (Read Full Article)