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    1. Chris Baggott's Guide to Blogging - eMarketer talks about blogs ...

      Explore Compendium Blogware (Aug 18 2010)

      Chris Baggott's Guide to Blogging - eMarketer talks about blogs ... Moving beyond the ideas of Thought Leadership, Blogs are proving out a new roll as a key part of your Inbound Marketing Strategy. We talk about the value of Facebook and other social networks often, but marketers have to keep in mind two ... Consider blogging as a direct marketing strategy. I'm also considering ways that marketers can start to get a value on a post. In email marketing, most good marketers put a value on an email address. They know the ROI of every email. ... (Read Full Article)

      Comment Mentions:   Facebook   ROI   Thought Leader

    2. Best Practices in Blogging - Seo - Where is your company?

      Explore Compendium Blogware (Feb 28 2010)

      Best Practices in Blogging - Seo - Where is your company? Using a simple blogging software like Compendium allows a company to generate content to fuel their online presence to become an authoritative leader in their industry, both from a thought leadership and ROI perspective. Using blogs, Twitter accounts, ... In the most recent Chief Marketer publication they note that Online Engagement and Social Media Marketing are THE top tactics marketers plan to pursue more aggressively in 2010 (opposed to 2009) for lead generation. ... (Read Full Article)

      Comment Mentions:   Social Media   Social Media ROI   Thought Leader

    3. The Idea of Blogging for Loyal Visitors is so "1st Generation"...

      Explore Compendium Blogware (Oct 22 2009)

      The Idea of Blogging for Loyal Visitors is so "1st Generation"... Then we moved into 2nd generation blogging where people focused on "thought leadership" and again building a following of repeat visitors. However, the problem with this is that there are no metrics or tangible ROI that can be applied ... (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   Chris Baggott

    4. Blogging for a Purpose - The Idea of Blogging for Loyal Visitors ...

      Explore Compendium Blogware (Oct 22 2009)

      Blogging for a Purpose - The Idea of Blogging for Loyal Visitors ... Then we moved into 2nd generation blogging where people focused on "thought leadership" and again building a following of repeat visitors. However, the problem with this is that there are no metrics or tangible ROI that can be applied ... (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   Chris Baggott