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    1. B2B Social Media – marketing to the company or the individual ...

      Explore The Customer Collective (Jul 2 2010)

      Following on from a great discussion on the B2B Marketing LinkedIn group here http://bit.ly/dc2M2H should B2B marketing be aimed at the company or individuals in that company? Social media can help companies ... Thought leadership through blogs etc can have an effect but I think the best play here is through peer to peer endorsements. Have a look at how many connections, friends or followers some of your best advocates have online. Then think how you can develop an ... (Read Full Article)

      Comment Mentions:   Social Media   CRM   B2B

    2. Top 10 Questions Businesses Asked Us About Facebook Marketing ...

      Explore The Customer Collective (Jul 2 2010)

      If you remain an active member of the group community, your opinion will be valued and sought. As you build relationships with others immersed in the same field, you can increase your thought leadership and gain brand recognition. .... Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and the author of the popular book, eMarketing Strategies for the Complex Sale. Read more... Dave Brock is President and CEO of Partners In EXCELLENCE, ... (Read Full Article)

      Comment Mentions:   Ardath Albee   Starbucks   Facebook

    3. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). ... Relevant marketing content – key to thought leadership. Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. ... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    4. Social Media in B2B - it's not just about the blogs

      Explore The Customer Collective (Jun 18 2010)

      Social Media in B2B - it's not just about the blogs Aside from the general disdain seen for B2B marketing amongst the B2C Über cool brigade it got me thinking where social media really does fit across the different make up of an organisation but especially within B2B as this is ... Thought Leadership – yes the mighty blog that according to some is all there is for B2B Social media! However it is a powerful tool to help promote a company's views around their expertise and offer free advice and information to a community ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    5. Social Media in B2B - it's not just about the blogs | The Customer ...

      Explore The Customer Collective (Jun 18 2010)

      Aside from the general disdain seen for B2B marketing amongst the B2C Über cool brigade it got me thinking where social media really does fit across the different make up of an organisation but especially within B2B as this is ... Thought Leadership – yes the mighty blog that according to some is all there is for B2B Social media! However it is a powerful tool to help promote a company's views around their expertise and offer free advice and information to a community ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    6. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and the author of the popular book, eMarketing Strategies for the Complex Sale. Read more... Dave Brock is President and CEO of Partners In EXCELLENCE, ... (Read Full Article)

      Comment Mentions:   Oracle   Ardath Albee   Social Media

    7. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore The Customer Collective (Apr 20 2010)

      There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline i. ... This high influence for vendor websites at the beginning of the buying process indicates a need for educational and thought leadership content prominently displayed and easily accessible. Take a good look at the content your website provides and make sure it's primed and ... (Read Full Article)

      Comment Mentions:   Google   Ardath Albee   Social Media