Articles from Blog - Savvy B2B Marketing

Savvy Week in Review - September 24

Explore Blog - Savvy B2B Marketing (Sep 24 2010)

Why our thought leadership is broken by @ckochster. Chris Koch warns that B2B marketers who take the publishing analogy too literally are at risk of alienating -- or at least, not connecting with -- their audience. ... (Read Full Article)

Comment Mentions:   Social Media   New England   B2B

Savvy Week in Review - August 6

Explore Blog - Savvy B2B Marketing (Aug 6 2010)

Strengthening thought leadership marketing: Five steps to excellence by @robleavitt. Rob Leavitt helps us understand what separates the best from the rest when it comes to thought leadership marketing. ... (Read Full Article)

Comment Mentions:   Social Media   B2B   Blog

Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

Explore Blog - Savvy B2B Marketing (Feb 11 2010)

Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companies lately, and I feel like I'm spoiling the party when I start every kickoff with "so tell me about the audience. ... (Read Full Article)

Comment Mentions:   B2B   Thought Leader   Stephanie Tilton

How to Squeeze the Most Life from Your Content

Explore Blog - Savvy B2B Marketing (Oct 27 2009)

This content – including white papers, ROI/TCO calculators, demos, thought leadership articles and papers, and Web copy – lasts longer because prospects' objections and challenges are fairly static. That said, you should pay attention ... (Read Full Article)

Comment Mentions:   B2B   Blog   Thought Leader