Articles from Blog - Savvy B2B Marketing

1. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

   Explore Article Blog - Savvy B2B Marketing (Feb 11 2010)

   Savvy B2B Marketing .... I've been doing a bunch of thought leadership projects for tech and telecom companies lately, and I feel like I'm spoiling the party when I start every kickoff with "so tell me about the audience. ... (Read Full Article)
   

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2. How to Squeeze the Most Life from Your Content

   Explore Article Blog - Savvy B2B Marketing (Oct 27 2009)

   This content – including white papers, ROI/TCO calculators, demos, thought leadership articles and papers, and Web copy – lasts longer because prospects' objections and challenges are fairly static. That said, you should pay attention ... (Read Full Article)
   

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