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    1. Will Content Marketing Kill Trade Publications?

      Explore webmarketcentral.blogspot.com (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media. The challenges faced by trade publications go far beyond the current economic slowdown. Trade pubs traditionally flourished due to five conditions which simply no longer exist. (Read Full Article)

      Mentions:   David Meerman Scott   Social Media   HubSpot

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