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    1. Four B2B Marketing Engines to Fire Up Right Now

      Explore MarketingProfs (Oct 14 2010)

      Four B2B Marketing Engines to Fire Up Right Now Although these four engines don't cover every aspect of B2B marketing, if you get each one humming, "results are sure to follow," Leavitt concludes. ... (Read Full Article)

      Comment Mentions:   B2B   Rob Leavitt

    2. How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

      Explore MarketingProfs (Jan 5 2010)

      How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same) In other words, your company (or brand) becomes the media and is in a position to provide thought leadership and build customer affinity. ... (Read Full Article)

      Comment Mentions:   Unilever   Blog   Thought Leader

    3. Is Anybody Following Your Thought Leadership? Five Best-Practices

      Explore MarketingProfs (Nov 10 2009)

      Is Anybody Following Your Thought Leadership? Five Best-Practices A Google search for the term "thought leadership paper" returns almost 1.7 million results. Is it possible there are so many thought leaders around? ... (Read Full Article)

      Comment Mentions:   Google   Brian Carroll   Elise Bauer