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  1. Articles from The CMO Club

    thecmoclub.blogspot.com

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    1. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... So what real thought leadership is out there? I heard about Tom Cotton and the crew at Protagonist some weeks back and the work they are doing based on their experience in the political arena so thought I would get more details and ... (Read Full Article)

      Comment Mentions:   France   Germany   Unilever

    2. What are the challenges CMOs are wrestling with?

      Explore The CMO Club (Nov 12 2009)

      What are the challenges CMOs are wrestling with? Peter Krainik, founder of The CMO Club, kicked off the 2009 CMO Thought Leadership Summit in San Francisco today. Krainik asked the group of 100+ to introduce themselves, their company, and one question they'd like to get answered at ... (Read Full Article)

      Comment Mentions:   San Francisco   Social Media   CRM