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Putting Twitter in Perspective: Evolutionary Steps to Success ...
Explore The Ecom Expert's Blog (Nov 16 2009)
Exhibit thought leadership that makes you unique. Learn what works! If you are new to social media marketing, I suggest you start with a blog, which still provides you with some editorial control. Begin commenting in other communities, such as forums, ... Build on the good news, and clarify the bad news by asking for elaboration or encouraging their participation in a solution to the problems. You now have a one-to-one relationship with customers who demand attention, ...
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