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  1. Articles from Social Media Today

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    1. 5 Stages of an Integrated Digital Marketing Life Cycle | Social ...

      Explore Social Media Today (Aug 15 2010)

      "The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. This evaluation will determine a social media ROI and the most cost-effective mix of traditional, online, PR and social media to achieve the company's goals." I am in process of devloping a new metric for Digital Media Marketing that ... (Read Full Article)

      Comment Mentions:   Social Media   ROI   Thought Leader

    2. 16 Clever Ways to Outwit, Outhustle, and Outsmart Your Colleagues ...

      Explore Social Media Today (Aug 3 2010)

      If there isn't a straight-line to ROI consider how social media can build brand awareness, thought leadership and reputation. Have a clear objective because this will become your elevator pitch for the Social Media job. It's time to show that you've got the right stuff. Work these tips into you repertoire immediately. Remember the person most likely to win the Social Media Job is ... 25 "P"s of Social and New Media Marketing. August 1, 2010 by OfficeDivvy (not verified) ... (Read Full Article)

      Comment Mentions:   America   Social Media   Starbucks

    3. Social Media is a relentless taskmaster: Why and how to regain ...

      Explore Social Media Today (Jun 10 2010)

      Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. ... With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. ... (Read Full Article)

      Comment Mentions:   Cisco   Boston   Sarah Palin

    4. Metrics for Social Media--Is There Anybody Out There?

      Explore Social Media Today (May 29 2010)

      Metrics for Social Media--Is There Anybody Out There? First, let me come to Solis' rescue—he is most prominently a thought leadership guy. You're not going to get much A-B-C type stuff from Brian. He is a thinker and a researcher. I like his stuff, but always remember his context. ... You're reading Engage and I'm not sure whether or not you read that chapter on metrics yet, but as you'll see, it gives you the framework on how and what to measure to capture everything necessary for KPIs, ROI, and also action that has a ... (Read Full Article)

      Comment Mentions:   Social Media   Brian Solis   HubSpot

    5. Ten Best Practices of Online Engagement

      Explore Social Media Today (May 7 2010)

      Ten Best Practices of Online Engagement Since the social web is much more transparent, your number one competitive weapon is honesty and ability to articulate your value and thought leadership, not slamming your competitors in public. On top of that, social media is a nimble ... If you need financial metrics like revenue and ROI, you need to effectively track each lead from point of origin on a social network, all the way through a sales funnel, to the end point of purchase. Sophisticated SocialCRM systems are ... (Read Full Article)

      Comment Mentions:   New York Times   New York   Social Media

    6. Small Business: Is Twitter Important?

      Explore Social Media Today (Apr 18 2010)

      I often speak on “casting your net” during our Calgary Online Marketing Courses. In the same breath it is important that business people don't consume all their time and efforts using Twitter as a tool to share information and events. .... However, lets not forget that the buzz and media attention given to the growth of social media has masked the fact that very few businesses have established or been able to prove the ROI they can get from the medium. ... (Read Full Article)

      Comment Mentions:   Google   Calgary   Social Media

    7. Small Business: Is Twitter Important - Small Business: Is Twitter ...

      Explore Social Media Today (Apr 18 2010)

      I often speak on “casting your net” during our Calgary Online Marketing Courses. In the same breath it is important that business people don't consume all their time and efforts using Twitter as a tool to share information and events. .... However, lets not forget that the buzz and media attention given to the growth of social media has masked the fact that very few businesses have established or been able to prove the ROI they can get from the medium. ... (Read Full Article)

      Comment Mentions:   Google   Calgary   Social Media

    8. 5 Steps to Evaluating Social Media ROI

      Explore Social Media Today (Mar 30 2010)

      5 Steps to Evaluating Social Media ROI The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   Thought Leader

    9. Social Media Today | There Is No ROI From Social Media!

      Explore Social Media Today (Jan 30 2010)

      Social Media Today | There Is No ROI From Social Media! Social media will remain, with or without ROI. If you guys only had some experience in the traditional forms of marketing and saw how much (lack of) ROI determination there is....and yet the TV spots and direct mail proliferate like so many .... But most often Social Media, when employed effectively, is helping to establish thought leadership, create trust and support offline conversations. I've been listening to the debate on ROI or Not for Social Media for a while now. ... (Read Full Article)

      Comment Mentions:   Social Media   ROI   Blog

    10. Will Content Marketing Kill Trade Publications?

      Explore Social Media Today (Nov 9 2009)

      Will Content Marketing Kill Trade Publications? technorati tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publication ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   Ardath Albee   Social Media

    11. Social Media Time Management: Resource Allocation

      Explore Social Media Today (Oct 27 2009)

      Social Media Time Management: Resource Allocation Blog posts are the beginning, but here we're looking at a full content marketing strategy that includes development of independent content designed to be distributed and shared for the purpose of establishing a thought leadership ... (Read Full Article)

      Comment Mentions:   Social Media   Blog   Thought Leader