Articles from Social Media Today

1. Social Media is a relentless taskmaster: Why and how to regain ...

   Explore Article Social Media Today (Jun 10 2010)

   Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told. ... With a research background, Vanessa takes the approach of a cultural anthropologist to help businesses effectively use social media to get closer to their customers, generate revenue, innovation and tangible ROI. ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Thought Leader   ComputerWorld

2. Metrics for Social Media--Is There Anybody Out There?

   Explore Article Social Media Today (May 29 2010)

   First, let me come to Solis' rescue—he is most prominently a thought leadership guy. You're not going to get much A-B-C type stuff from Brian. He is a thinker and a researcher. I like his stuff, but always remember his context. ... You're reading Engage and I'm not sure whether or not you read that chapter on metrics yet, but as you'll see, it gives you the framework on how and what to measure to capture everything necessary for KPIs, ROI, and also action that has a ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Thought Leader   ROI

3. Ten Best Practices of Online Engagement

   Explore Article Social Media Today (May 7 2010)

   Since the social web is much more transparent, your number one competitive weapon is honesty and ability to articulate your value and thought leadership, not slamming your competitors in public. On top of that, social media is a nimble ... If you need financial metrics like revenue and ROI, you need to effectively track each lead from point of origin on a social network, all the way through a sales funnel, to the end point of purchase. Sophisticated SocialCRM systems are ... (Read Full Article)
   

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4. Small Business: Is Twitter Important?

   Explore Article Social Media Today (Apr 18 2010)

   I often speak on “casting your net” during our Calgary Online Marketing Courses. In the same breath it is important that business people don't consume all their time and efforts using Twitter as a tool to share information and events. .... However, lets not forget that the buzz and media attention given to the growth of social media has masked the fact that very few businesses have established or been able to prove the ROI they can get from the medium. ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Blog   Stuart Crawford

5. Small Business: Is Twitter Important - Small Business: Is Twitter ...

   Explore Article Social Media Today (Apr 18 2010)

   I often speak on “casting your net” during our Calgary Online Marketing Courses. In the same breath it is important that business people don't consume all their time and efforts using Twitter as a tool to share information and events. .... However, lets not forget that the buzz and media attention given to the growth of social media has masked the fact that very few businesses have established or been able to prove the ROI they can get from the medium. ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Blog   Stuart Crawford

6. 5 Steps to Evaluating Social Media ROI

   Explore Article Social Media Today (Mar 30 2010)

   The last step in the Touchpoint Optimization Strategy is to evaluate relative value of each action in terms of developing brand loyalty, thought leadership, reducing operating costs, optimizing marketing budgets, and increasing profits. ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Thought Leader   Ira Kaufman

7. Social Media Today | There Is No ROI From Social Media!

   Explore Article Social Media Today (Jan 30 2010)

   Social media will remain, with or without ROI. If you guys only had some experience in the traditional forms of marketing and saw how much (lack of) ROI determination there is....and yet the TV spots and direct mail proliferate like so many .... But most often Social Media, when employed effectively, is helping to establish thought leadership, create trust and support offline conversations. I've been listening to the debate on ROI or Not for Social Media for a while now. ... (Read Full Article)
   

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8. Will Content Marketing Kill Trade Publications?

   Explore Article Social Media Today (Nov 9 2009)

   technorati tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publication ... (Read Full Article)
   

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9. Social Media Time Management: Resource Allocation

   Explore Article Social Media Today (Oct 27 2009)

   Blog posts are the beginning, but here we're looking at a full content marketing strategy that includes development of independent content designed to be distributed and shared for the purpose of establishing a thought leadership ... (Read Full Article)
   

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