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    1. The Content Marketing Question: To Gate or Not To Gate?

      Explore Connect the Docs blog (Apr 29 2010)

      The Content Marketing Question: To Gate or Not To Gate? We asked B2B Marketing experts: "How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team) ... (Read Full Article)

      Comment Mentions:   Ardath Albee   B2B   Blog

    2. The Rise of Content in B2B Marketing

      Explore Connect the Docs blog (Apr 21 2010)

      The Rise of Content in B2B Marketing The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. The pace of adoption of marketing automation will quicken, but most B2B adopters will struggle with its ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    3. ClickInsights: What ROI metric should B2B marketers use in this ...

      Explore Connect the Docs blog (Oct 15 2009)

      ClickInsights: What ROI metric should B2B marketers use in this ... Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI, Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick, Tom Scearce's Three metrics that are more ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    4. ClickInsights: How can B2B marketers use content effectively for ...

      Explore Connect the Docs blog (Aug 27 2009)

      ClickInsights: How can B2B marketers use content effectively for ... You can augment thought leadership by change the title or introduction, or adding additional sections so it will resonate with a new audience. For example, an educational paper you already use on your website can be changed to include a ... With over seventy keyword advertisers, I cant answer how it is going to perform with the number one, two or three sponsored links or the sheer number of PPC sponsors, but it's nice to know we now have data points and metrics for a ROI. ... (Read Full Article)

      Comment Mentions:   B2B   Blog