Articles from Advertising Age

The 7 Universal Brand-Management Truths

Explore Advertising Age (Jan 5 2010)

I have come to realize that no matter what the product or service, the key principles for building a great brand remain the same. By staying true to these seven principles, a marketer can weather economic highs and lows, while building an iconic brand for target consumers. (Read Full Article)

Comment Mentions:   India   Africa   Service

Why Charging for Online Content (Mostly) Won't Work - Advertising ...

Explore Advertising Age (Oct 21 2009)

Many comments indicate that there is still a huge focus on thought leadership instead of action leadership. Community development is now a best practise- software as a service and even low cost platforms like Joomla to fit ... Journalists can't solve this problem. They should be collaborating with technology and marketing folks to capitalize on the power of interactivity to add a new dimension to content creators, audience, and vendor brands and convert it to $$$$. ... (Read Full Article)

Comment Mentions:   Huffington Post   Blog   Thought Leader

How to Spot Social-Media Snake Oil - Advertising Age - DigitalNext

Explore Advertising Age (Sep 16 2009)

Comment "We need more tools to separate fact from fiction when people advise us on Social Media. What are the metrics ..." - Taariq Lewis

Anyone framing social media as the solution to the world's problems is either drinking Koolaid or looking to make a buck. That said, the prospect of doing business in a socially calibrated fashion is bigger than a new communication channel, .... Thanks for the thought leadership. Mark Allen Roberts www.nosmokeandmirrors.com · Permalink. By Dan | Boca Raton, FL September 17, 2009 12:34:05 pm: Point 4 is especially good. Social media is an addition, not a replacement. ... (Read Full Article)

1 Comment Mentions:   Google   Social Media   Blog