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    1. Why Social Media Purists Won't Last | Social Media Explorer

      Explore Social Media Explorer (Nov 23 2009)

      Why Social Media Purists Won't Last | Social Media Explorer Social media's ROI and how it can be measured really started making sense to me after I started reading this blog: http://metricsman.wordpress.com. I'm looking forward to learning more about it, but I think we're going to have to ...... Good reminder to develop our social media strategies and tactics around what are ultimately "hard" goals (while still leveraging the power of these tools to build community, augment customer service, strengthen thought leadership, etc.) ... (Read Full Article)

      Comment Mentions:   Al Gore   Social Media   Jason Falls

    2. Social Media ROI Less Accepted Than Traditional Media | Social ...

      Explore Social Media Explorer (Aug 26 2009)

      Social Media ROI Less Accepted Than Traditional Media | Social ... There is more than enough prevalent material from those approaching thought-leadership such as Jeremiah Owyang that effectively make cases of how to lower the barriers presented by opt-in. If conversations, trust and transparency is ... (Read Full Article)

      Comment Mentions:   Austin   Texas   Social Media