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    1. Four Ways That Marketing Can Be More Strategic in a Recession ...

      Explore bettermanagement.com (Sep 2 2009)

      ... demonstrate results through ROI tools, testimonials and references, and simulations. Eliminating the “marketing speak” and using straight talk is a must. Maintain the commitment to research and thought leadership—more efficiently. ... (Read Full Article)

      Comment Mentions:   Research   Julie Schwartz   IT Services Marketing Association