Articles from B2B Marketing Zone

Sales Is the Reason Your Content Exists - Content Marketing ROI- Junta 42, July 26, 2010. Before I launched my business, I read the Bootstrapper's Bible by Seth Godin. 0160;It was and is invaluable. Every year or so, I dig it out of the file folders and re-read it. .... I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought Leadership Marketing category. ... (Read Full Article)