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'Digging deeper' with social media | Ip Marketing Advisor
Explore IP Marketing Advisor (Aug 3 2010)
Derek Edmond, a managing partner at Waltham, MA-based B2B marketing firm KoMarketing Associates, suggests using the search function that most social media sites have. “Most of these sites even have an advanced search option, so that you can scour through regions and ... “The key is to provide value through thought leadership,” he says. There are several options, he notes, including posting reports and presentations initiating interaction on LinkedIn, or organizing events. ... (Read Full Article)
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