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    1. Free report: PR at war, explosions @ social media summit | Public ...

      Explore Public relations and managing reputation (Jul 15 2010)

      Free report: PR at war, explosions @ social media summit | Public ... This might occur because it is fun, because it is creative, because it is relevant to consumers' lifestyles or because it exhibits thought leadership. Thought leadership works if it: provides POD; adds value to target audiences' lifestyles; is relevant to the organisation or brand ... And I bet it is likely that a lot of direct mail is undertaken based on stats that underline that though there is a lot of waste, so is there sufficient ROI to keep on cutting down forests. ... (Read Full Article)

      Comment Mentions:   Google   David Meerman Scott   Seth Godin

    2. The future of PR in the 21st century | Public relations and ...

      Explore Public relations and managing reputation (May 27 2010)

      They provide a great platform on which to exhibit thought leadership, which helps with organisational POD and reputation enhancement. I am also a big user of LinkedIn. Why I use LinkedIn for strategic communication. I promote my blog posts there ... I guess LinkedIn provides a huge chat room-like environment that cuts straight to, probably, the biggest global aggregation of its blog's target audience: PR and marketing professionals. (I have already written about why I ... (Read Full Article)

      Comment Mentions:   Hayley McDonald

    3. 10 ways in which social media is impacting on PR: ditz talks ...

      Explore Public relations and managing reputation (May 25 2010)

      The increasing amount of social media avenues is underpinned by an increasing desire for content, thought leadership and perspectives that facilitate POD and competition cut-through occurring. Thought leadership we are ... At the end of the day, the quickest route to approval is illustrating impact on the business and ROI. How do you achieve that? Measurement. Evaluation. Old school tools… What impact do you think social media is having on PR? How is it changing the way ... (Read Full Article)

      Comment Mentions:   Social Media   ROI   Thought Leader