Articles from Buzz Marketing for Technology

B2B Marketing needs to Curate a Vibrant Community | Buzz Marketing ...

Explore Buzz Marketing for Technology (Jul 28 2010)

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. ... My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. ... (Read Full Article)

Comment Mentions:   B2B   Thought Leader   Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? | Buzz Marketing for ...

Explore Buzz Marketing for Technology (May 26 2010)

When joining a new firm I find reading through the thought leadership in your area as a great way to get familiar with messaging, the content and the capabilities. I also find it is like pulling my own teeth forcing myself to read it. ... (Read Full Article)

Comment Mentions:   B2B   Bob Buday   Bloom Group

What's your Social Media diet? | Buzz Marketing for Technology

Explore Buzz Marketing for Technology (Feb 18 2010)

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs .... Add to that a wealth of thought leadership content and the people on your website bombard you with signups, etc. It all seems overwhelming. The key, as you point out, is to establish a consistent process. Certain times are family time. ... (Read Full Article)

Comment Mentions:   Google   Robert Scoble   Forrester Research