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The 8 Elements of Contagious Ideas
Explore danzarrella.com (Jan 19 2010)
In the research I’ve been doing over the past few years into why ideas spread, I’ve found a few common characteristics of contagious ideas across mediums and centuries. The list below contains those characteristics, and while its still an evolving set, the vast majority of successful memes I’ve studied have had some (or all) of them present. I’ve also tried to include takeaways, tactics you, as a marketer can use to apply these concepts to your viral campaigns.
If you like this post, or any of my work, please, nominate me for a Shorty Award.
Seeding
The first group of people exposed to your meme are your seeds. They’ll form the initial “generation” and the size and influence of this group will determine…
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Comment Mentions: Apple Social Media Blog
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