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    1. B2B, Buzz & Brand ROI: Creating Customers That Create (more ...

      Explore ck-blog.com (Jun 8 2010)

      B2B, Buzz & Brand ROI: Creating Customers That Create (more ... As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively." *B2B Implication* As has always been the case, ... But the bigger goal here is to identify how you can create thought leadership, idea exchanges, and communities that get professionals talking to EACH OTHER, not just you. While it may seem the "opposite" of what you've practiced up until now in talking ... (Read Full Article)

      Mentions:   B2B   Thought Leader   McKinsey

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