Articles from B2B Bliss » PR for Thought Leaders

A Question to Consider for Your B2B Public Relations Program Next ...

Explore B2B Bliss » PR for Thought Leaders (Nov 15 2010)

(Marketing Profs and Junta 42 study); The top applications for the use of social media for B2B marketers: thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%). (B2B magazine study); 34% of U.S. ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. We look forward to your comments ... (Read Full Article)

Comment Mentions:   Social Media   B2B   Blog

My B2B Social Media Audit Checklist | B2B Bliss

Explore B2B Bliss » PR for Thought Leaders (Nov 11 2010)

Compare blogs: Client vs. competitors vs. influencers vs. niche news; Tie discoveries to traditional B2B thought leadership program themes, media relations strategies and future goals; Create audience personas to guide future content development .... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

Comment Mentions:   Elizabeth Sosnow   Social Media   Facebook

11 Reasons Why Big Law Should Experiment with Social Media (Part 1 ...

Explore B2B Bliss » PR for Thought Leaders (Jun 30 2010)

Can we extend the life of our current thought leadership with a new distribution system? In short, you can. Here's a copy of the presentation, if you'd like a deeper dive: In the meantime, here are my first 5 tips for getting started: ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

Comment Mentions:   Google   Elizabeth Sosnow   Social Media

Five Reasons Professional Services Firms are Well-Suited to Social ...

Explore B2B Bliss » PR for Thought Leaders (Jun 18 2010)

Social media reinforces traditional thought leadership marketing activities such as speeches, seminars, studies and books. Firms that are experimenting with social media and breaking new ground (e.g., McKinsey, Cognizant), have found that online ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

Comment Mentions:   Social Media   B2B   Blog

Differentiate Your Business with the Newest Marketing “p” and ...

Explore B2B Bliss » PR for Thought Leaders (Apr 22 2010)

Build on your “lessons learned” to create even better thought leadership in your industry that deepens your new relationships. Engagement represents a sort of business marketing nirvana: the ability to develop an ongoing, mutually beneficial dialogue ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare . ... (Read Full Article)

Comment Mentions:   Facebook   B2B   Blog

Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

Explore B2B Bliss » PR for Thought Leaders (Feb 9 2010)

B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

Comment Mentions:   Gartner   Seth Godin   B2B

On pedants and dilettantes, gurus and gravitas » B2B Bliss

Explore B2B Bliss » PR for Thought Leaders (Feb 3 2010)

And, in my opinion, thought leadership – writing, talking, speaking, blogging about the person's area of expertise in stories, examples and observations – is the best way to communicate the individual's expertise, as well as his or her care factor. ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ... (Read Full Article)

Comment Mentions:   Gartner   B2B   Blog

Deal or No Deal? Thought Leadership Increases Visibility When ...

Explore B2B Bliss » PR for Thought Leaders (Sep 17 2009)

Deal or no deal, your business will benefit by you sharing your thought leadership and unique perspective. The source of your next transaction may be delighted enough by what you have to say, to pick up the phone and start the ... (Read Full Article)

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5 Rules I Wish I Knew About Media Relations When I Started My B2B ...

Explore B2B Bliss » PR for Thought Leaders (Sep 15 2009)

They love account management and developing thought leadership, but dislike the feeling of cold calling. This often happens with folks who are actually terrific at building relationships with reporters. They feel uncomfortable selling, ... (Read Full Article)

Comment Mentions:   Elizabeth Sosnow   Social Media   B2B