Articles from Web Strategy By Jeremiah Owyang

1. Matrix: Evolution of Social Media Integration and Corporate ... Explore Web Strategy By Jeremiah Owyang (Mar 28 2010) Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting 'social chicklets' on their homepage to “Follow us on Twitter” or ... Jeremiah, thanks for some great thinking; excellent example of relevant thought leadership. Hats off! Scott Donovan. The more complex (login etc) the less likely people will rite anything. The hurdles to present self-created content need ... (Read Full Article)

   Comment Mentions:   Social Media   Thought Leader   Social Media Integration

2. From Social Media to Social CRM: Salesforce Jumps in Explore Web Strategy By Jeremiah Owyang (Sep 24 2009) Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone. Salesforce’s Twitter integration and application launch helps brands monitor what’s being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn’t provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers –limiting the ability for brands to prioritize their support offerings. (Read Full Article)

   Comment Mentions:   Oracle   Social Media   Enterprise

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