2. Categories

  1. Articles from silverpop.com

    1-6 of 6

    1. How Can You Make Nurturing More Strategic in Your B2B Demand ...

      Explore silverpop.com (Jun 23 2010)

      How Can You Make Nurturing More Strategic in Your B2B Demand ... Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing environment. ... This means the front end of your nurturing must consist of external community engagement and thought leadership that you may not be able to immediately track or control, but that through capture points, such as registration/download offers, ... (Read Full Article)

      Comment Mentions:   Ardath Albee   Dallas   ROI

    2. Using Online Events to Drive B2B Demand Generation | Demand ...

      Explore silverpop.com (May 7 2010)

      Using Online Events to Drive B2B Demand Generation | Demand ... They still need more time with your thought leadership content and may be farther back in their buying process. A key component of the lead scoring process is tracking how engaged your audience is with your content. ... May 7th, 2010 | Tags : B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B marketing, B2B marketing content, content marketing, CRM, David Pitta, demand generation, lead management, Lead Nurturing, Marketing automation, ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Enterprise

    3. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

      Explore silverpop.com (Mar 7 2010)

      #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting Kristin McKenna presents three keys to successfully engaging communities in B2B marketing. ... Thus your participation should start with big-picture ideas and thought leadership, eventually channeling buyers towards a direct dialogue with your organization on their timetable. As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful 'dialogues' with potential buyers. ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   B2B

    4. What Are the Keys to Finding Success with B2B Content Marketing ...

      Explore silverpop.com (Feb 5 2010)

      What Are the Keys to Finding Success with B2B Content Marketing ... A changing B2B marketing environment — where the buyer is more empowered and in control than ever before — is pushing marketers to adopt new approaches. Content marketing is just such a new approach, emerging as a new set of best practices. ... Promotion of your content — and subsequently, your thought leadership — must become integral to promotion of your products/services. > Leverage personas; stay focused: It's clear there is a lot of content you have to publish, ... (Read Full Article)

      Comment Mentions:   Forrester Research   B2B   Blog

    5. B2B Thought Leadership with David Raab | Demand Generation Blog

      Explore silverpop.com (Jan 26 2010)

      B2B Thought Leadership with David Raab | Demand Generation Blog What metrics do you think are most important for tracking and measuring the ROI of lead-management programs? If you accept that sales and marketing are increasingly interdependent, then the most important metric has to be combined sales ... (Read Full Article)

      Comment Mentions:   Bill Nussey   Social Media   B2B

    6. B2B Thought Leadership with Malcolm Friedberg | Silverpop

      Explore silverpop.com (Sep 23 2009)

      B2B Thought Leadership with Malcolm Friedberg | Silverpop Develop relationships that build brand loyalty and increase ROI w/ Silverpop Engagement Marketing Solutions. Silverpop Engage and Silverpop Engage B2B. (Read Full Article)

      Comment Mentions:   Malcolm Friedberg   B2B   Blog