Articles from B2B Marketing Blog, Social Media and SEO

1. 19 New Featured Sources on the B2B Marketing Zone | Webbiquity ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Jul 26 2010)

   It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. I thought I would take advantage of the power ... (Read Full Article)
   

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2. Social Media Strategy? Think Like a Reporter | Webbiquity | B2B ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Jul 12 2010)

   Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes ... In the b2b world, thought leadership content is key, but this can take different forms depending on your resources and style: blogs are the most common media, but video, podcasting, online presentations and articles are other ways to ... (Read Full Article)
   

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3. Corporate Websites vs. Blogs - Similar Goals, Very Different Tools ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Jun 23 2010)

   Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your ... From a business standpoint, a blog is more like PR than marketing or sales; it's purpose is generally to build credibility, enhance a firm's brand and image, and establish a position of thought leadership and expertise. ... (Read Full Article)
   

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4. Five Benefits of Blogging for Business | Webbiquity | B2B ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Jun 21 2010)

   Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. ... •Thought leadership: due to the difference in the nature of blog content versus vendor websites (thought leadership vs. promotional), search engines often give more authority to blogs. ... (Read Full Article)
   

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5. Five Big Shifts in Social Media Marketing | Webbiquity | B2B ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Apr 19 2010)

   messages, repackaged marketing brochures masquerading as thought leadership content and the like. B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing ... ROI was a simple calculation. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision. While research shows that social media engagement increases revenue, ... (Read Full Article)
   

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6. Social Media Marketing Strategies for 2010 | Webbiquity | B2B ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Feb 9 2010)

   Webbiquity | B2B Marketing Blog. Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes ... Buyers are most interested in price for items like a popular model of flat screen TV, common office supplies or today's lunch; but they are seeking thought leadership when considering hardware, software or services to solve a vexing ... (Read Full Article)
   

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7. 6 Ways To Spread Thought Leadership Content (Without Blogging ...

   Explore Article B2B Marketing Blog, Social Media and SEO (Feb 3 2010)

   Here are six ways to share your thought leadership content without committing to the demands of regular blog posting. ... Cool Websites. B2B Marketing Zone. Tags: Aaron Wall aimClear Ann Smarty Blogger blogging for business Brian Carter ... (Read Full Article)
   

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