Articles from Marketfish

The role of third-party/thought leadership content in effective marketing practice. In other words, take a look around and you will find the best marketers incorporating the work of thought leaders and mavens instead of product sheets and data sheets. ... Sales 2.0 relies on a repeatable, collaborative and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI and superior performance. ... (Read Full Article)