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    Articles from Inbound Marketing Agency

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    1. B2B Buzz Marketing with Paul Dunay : Inbound Marketing Strategies

      Explore Inbound Marketing Agency (Feb 5 2010)

      A podcast interview with Paul Dunay. We discuss the 4 C's of B2B marketing, developing a social media strategy and the elegance of Facebook marketing. ... They defined several business objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started executing many tactics on the social web, they decided to consolidate their strategy across four platforms: The Avaya corporate blog ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

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