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    Articles from Trevor Eade's Blog

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    1. Is Social Media Just Another Channel? The Potential of Social ...

      Explore Trevor Eade's Blog (Feb 12 2010)

      As with B2C, B2B Marketing in general is about relationship building and trust. While B2B marketing shares some of its characteristics with consumer marketing, such as delivering value to meet customer needs through thought leadership, ... (Read Full Article)

      Mentions:   Social Media   Social Media ROI   B2B

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