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    Articles from The Challenge

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    1. Dear Publishers | The Challenge of Thought Leadership

      Explore The Challenge (Feb 18 2010)

      Dear Publishers | The Challenge of Thought Leadership Many will argue that there is no place for publishers in the future. It is a very tempting statement, but one I think will not be true. There is a place for a new breed of publishing companies in the new, all-digital, book world. That role will have a few common places with what publishers are used to do but will mostly be a new kind of thing based in 2 very basic premises: 1. Marketing 2. Content curation (Read Full Article)

      Mentions:   Long Tail   Thought Leader

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