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    1. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter In Is The White Paper Dead for B2B Marketing?, Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. Share and Enjoy: ... (Read Full Article)

      Comment Mentions:   TechWeb   B2B   Blog

    2. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs Reprinted with the author's permission from the Savvy B2B Marketing blog. With so much content online, it's getting harder to attract attention. Ideally you want to provide content that your readers find so valuable they talk about it and pass it along. If you're able to produce ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. Share and Enjoy: ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   B2B   Blog

    3. Tailor Your White Paper to Your Audience For Effective Thought Leadership

      Explore Magnificent Publications (Mar 8 2010)

      Tailor Your White Paper to Your Audience For Effective Thought Leadership Abridged with the author's permission from a post on the Savvy B2B Marketing blog. When I ask clients about the audience for a white paper, I sometimes hear: “the technical and business decision makers” (i.e., we're trying to reach everyone with this one piece) or “the CIO” and that's where it ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. ... (Read Full Article)

      Comment Mentions:   MarketingSherpa   B2B   Blog