Articles from The Social Customer

1. The Economics of Social Business Explore The Social Customer (Apr 22 2010) The social media tsunami is disrupting and impacting many aspects of business today including product development, CRM, thought leadership, corporate marketing, sales and lead generation, brand management and influencer relations. ... i.e., the benefits and value of social media to traditional disciplines like marketing, PR, customer service, product development. In working on ROI models, what I found was that when a company fully engages in social media, ... (Read Full Article)

   Comment Mentions:   California   Social Media   Natalie Petouhoff

2. Can Social Media Co-Exist with Traditional Marketing? Explore The Social Customer (Mar 11 2010) A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing? ... Measurement - Can social media measurements be isolated or does it need to occur within a larger context of ROI? and,; Organizational structure - Is social media stand-alone or should it be integrated into the larger value chain in order to be ... (Read Full Article)

   Comment Mentions:   Social Media   Thought Leader   Social Media Today

3. The B2B Social Media Olympics. How to capture competitive advantage in B2B Marketing Explore The Social Customer (Mar 9 2010) ... University's Institute for the Studies of Business Markets (ISBM http://isbm.smeal.psu.edu/ and part of the SMEAL College of Business) is another example of academic thought leaders who are working directly with industry to understand and capture competitive advantage in B2B marketing. ... For background reading on thought leadership see Thought Leadership is Key to Marketing Communications Today at: http://www.thesocialcustomer.com/blog/PeterAuditore1/site/posts/ ... (Read Full Article)

   Comment Mentions:   Cisco   California   Houston

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