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    1. netfilm.biz: Online-Video Marketing That Doesn't Feel Like Advertising. A Thought Leadership Success Study

      Explore netfilm.biz (Mar 13 2010)

      Brian Bradley, MicroBilt's EVP of Strategy & Emerging Markets, acknowledges it's hard to put an ROI on programs like this (parenthetically I addressed this topic on Tuesday at a marketing conference, and here's the deck). “Although the initial work that lead to “I Love Local Commercials” was very spontaneous, it is part of a body of work at MicroBilt focused on building awareness and establishing thought leadership across market segments, ” Bradley told me via e-mail. ... (Read Full Article)

      Mentions:   Thought Leader

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