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    1. MyProps.org - How Companies Should Approach the New Twitter ...

      Explore MyProps.org (Apr 14 2010)

      The clear challenge for marketers is to avoid the siren's song of instant Twitter ROI soon to be peddled by many in the online sales business. The temptation to drop earned affinity efforts –- which have come to define corporate ... While Twitter has matured in its offerings for advertisers, its community's appreciation of thought leadership and value-oriented dialogue remains the same. For those brands up to the challenge, ultimately, Twitter's millions of users may find ... (Read Full Article)

      Mentions:   Harvard Business School   America   Social Media

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