Articles from The RIC Blog

1. Enhance your web presence « The RIC Blog Explore The RIC Blog (Apr 28 2010) Axel Kuhn, who has more than 30 years of experience in B2B marketing positions, said traditional sales and marketing are failing because the relationship between the buyer and the seller has changed. ... Then, they must engage them with thought leadership content and educate them on their product. If this step is completed successfully, the company is then able to convert the clients to their product. Finally, they must nurture them and keep them interested. ... (Read Full Article)

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