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    Articles from Marketing Influence & Thought Leadership

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    1. The Economics of Social Business - Marketing Influence & Thought ...

      Explore Marketing Influence & Thought Leadership (May 3 2010)

      The social media tsunami is disrupting and impacting many aspects of business today including product development, CRM, thought leadership, corporate marketing, sales and lead generation, brand management and influencer relations. ... In working on ROI models, what I found was that when a company fully engages in social media, it sort of doesn't matter where they start. If they are really paying attention -- listening and interacting, what they will find is information ... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

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