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    1. news: Social Media Marketing: Social Media for Business (to Business)

      Explore news (May 12 2010)

      Indium's Rick Short summed it perfectly when he talked about the value of a B2B thought-leadership program: "[Being a Thought Leader] is being considered the best, most authoritative, trusted source." For Indium, it also means business: attributed to the program are a 25 percent reduction in marketing costs (so yes, Indium's social media program has an associated ROI) along with major account wins. Adams Magnetic cites similar results from its social media based ... (Read Full Article)

      Mentions:   Social Media   B2B   Thought Leader

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