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    Articles from Bluegrass Consulting

    bluegrass.com.au

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    1. Round tables and white papers: corporate communication best ...

      Explore Bluegrass Consulting (May 12 2010)

      The thought leadership it shows can all impact positively on knowledge of, and perceptions towards, an organisation. White papers have an excellent track record, if well done, of achieving high level, top tier media coverage. ... And that is nothing short of death to ROI. What did you think of this discussion? What is your experience in holding round tables and producing white papers? Did they achieve the intended results? What were the non-media related outcomes, ... (Read Full Article)

      Mentions:   ROI   Thought Leader

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