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  1. Articles from ISA Marketing and Sales Summit

    marketingsalessummit.com

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    1. Welcome Cambashi, new Summit Sponsor | Isa Marketing & Sales Summit

      Explore ISA Marketing and Sales Summit (Jul 30 2010)

      ... Creating an attractive offer: identifying sweet spots, positioning and messaging, thought leadership papers and presentations, and campaign materials; Enabling the sales team: vertical approach training, sales backgrounders, prospect lists account ... Juliann Grant, VP at Telesian Technology, loves to talk, write, and strategize about B2B marketing challenges and help technology companies find creative ways to build market share and prepare for competitive combat. ... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader

    2. Emerson's Jim Cahill to Deliver Keynote at Isa M&s Summit | Isa ...

      Explore ISA Marketing and Sales Summit (Jun 24 2010)

      Emerson's Jim Cahill to Deliver Keynote at Isa M&s Summit | Isa ... You can hardly find a B2B marketing site not talking about it. Jim Cahill, as Emerson's chief blogger and head of social media, has more than four years of run-time with the Emerson Process Experts blog. He will share what's been working, what's not, ... It can help with your listening, thought leadership, support, and formation of closer relationships. Jim invites you to connect with him in advance to let him know what we would like to come away with in the presentation. ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    3. The Move from Outbound to Inbound Marketing | Isa Marketing ...

      Explore ISA Marketing and Sales Summit (May 13 2010)

      The Move from Outbound to Inbound Marketing | Isa Marketing ... The lack of immediate, demonstrable ROI may drive your upper management crazy. As a marketer, that can be difficult. But, given time, if you persist in offering valuable, educational, useful information, people will appreciate it and be ... (Read Full Article)

      Comment Mentions:   Social Media   Blog   Thought Leader