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  1. Articles from Social Business Book

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    1. Email Marketing Tips, Trends and Techniques with Return Path's ...

      Explore Social Business Book (Jul 8 2010)

      Email Marketing Tips, Trends and Techniques with Return Path's ... ... tool for online marketers – it still earns the highest ROI in the digital toolkit. There are strong connections and synergies to other data-driven marketing disciplines, like search, social, e-commerce, eCRM and thought leadership. ... (Read Full Article)

      Comment Mentions:   Yahoo   B2B   Thought Leader

    2. Why Thought Leadership Rules the B2B World | Social Business Book

      Explore Social Business Book (Jun 9 2010)

      In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years. But why is thought leadership dominating the B2B marketing world? In a world of generating leads and ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Enterprise

    3. 5 Ways B2B Blogs Can Fast-Track Marketing Efforts | Social ...

      Explore Social Business Book (May 19 2010)

      5 Ways B2B Blogs Can Fast-Track Marketing Efforts | Social ... Below we've identified the top 5 reasons why blogging fast-tracks your B2B marketing efforts. 1. B2B blogs provide an avenue for thought leadership content. Read more: 5 Ways B2B Blogs Can Fast-Track Marketing Efforts ... (Read Full Article)

      Comment Mentions:   Forrester Research   B2B   Blog