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    1. How to Nurture The Great Unknown Leads | B2B Marketing Insider

      Explore B2B Marketing Insider (Jul 27 2010)

      How to Nurture The Great Unknown Leads | B2B Marketing Insider Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email ... (Read Full Article)

      Comment Mentions:   Google   Social Media   B2B

    2. Need to Drive Leads? Try These Traditional Tactics Now | B2B ...

      Explore B2B Marketing Insider (Jun 18 2010)

      Need to Drive Leads? Try These Traditional Tactics Now | B2B ... Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. ... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   SEO

    3. The 4 Most Common Mistakes in B2B Content Marketing | B2B ...

      Explore B2B Marketing Insider (Jun 2 2010)

      The 4 Most Common Mistakes in B2B Content Marketing | B2B ... I completely agree there is tremendous value in providing content such as news, opinion and thought leadership when there is no obvious or throbbing need. I agree with your point on building trust 100%. The debate there often surrounds ... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    4. 7 Common B2B Social Media Marketing Mistakes | B2B Marketing Insider

      Explore B2B Marketing Insider (May 18 2010)

      7 Common B2B Social Media Marketing Mistakes | B2B Marketing Insider For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Expecting instant results – Social Media is not a one-way street and requires time to build ... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog