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    1. Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project ...

      Explore B2Bento (Sep 2 2010)

      Asuthosh: I think B2B marketing content is crucial because of the very nature of B2B audiences, which is somewhat different from those in the B2C world. B2B customers or buyers tend to be at various stages of the buying cycle when we are talking to them. So you must have content that ... I think it comes down to the nature of the B2B buyers, how it facilitates conversations and how it helps solidify trust which of course has its relation to thought leadership and so on. ... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader

    2. Lead Nurturing Best Practices [#B2BChat] | B2Bento

      Explore B2Bento (Aug 14 2010)

      Lead Nurturing Best Practices [#B2BChat] | B2Bento @fearlesscomp: Story telling process – problem to solution works. Random messaging does not work. To improve, develop deep buyer personas. @paige_oneill: thought leadership and best practices work well in my experience .... Latest news, views and reviews of the B2B marketing space and social media scene in Asia - selected and customized just for you by the GetIT team. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed. ... (Read Full Article)

      Comment Mentions:   Social Media   Asia   B2B

    3. B2Bento in Business Times: An article on thought leadership | B2Bento

      Explore B2Bento (May 26 2010)

      B2Bento in Business Times: An article on thought leadership | B2Bento B2Bento has another article published in The Business Times – Singapore's premier business daily. Our article on thought leadership was published in the 'SME INC' section of the Business Times on page 16 on May 25th, 2010. ... is contributed by Jaspreet Sidhu, Operations at GetIT Comms, a company that develops and implements marketing programmes, campaigns and projects for B2B organisations. For more views on the B2B marketing space and social media, visit www. b2bento.com ... (Read Full Article)

      Comment Mentions:   Google   Social Media   Singapore

    4. B2Bento and GetIT at CommunicAsia 2010 – Come visit us

      Explore B2Bento (May 24 2010)

      ... Singapore Industry Survey; How to make trade shows work for B2B marketing; B2B social media gets mainstream media attention; Event report: Singapore Brand Conference 2010; B2Bento in Business Times: An article on thought leadership ... (Read Full Article)

      Comment Mentions:   Social Media   Singapore   Asia