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    1. Alternate Reality Games: Good for Business? | Scott Gray's Weblog

      Explore rsgray.com (Jun 9 2010)

      The premise is simple: HubSpot invented a company, Kronus Media, and told all of their followers that Kronus had issued a Cease & Desist order that forced HubSpot to shut down inboundmarketing.com, their thought leadership arm. ... To be honest, though, I don't know that HubSpot is thinking about this game in terms of ROI. Any return that they'll get from this game will be entirely metaphysical in nature. There is an unspoken value in the number of times someone says, ... (Read Full Article)

      Mentions:   HubSpot   ROI   Thought Leader

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