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    1. B2B social media: Is it marketing or what? | The Tendo View

      Explore tendocom.com (Jun 15 2010)

      B2B social media: Is it marketing or what? | The Tendo View Because B2B social media is still relatively new, few concrete examples of success exist, making ROI difficult to prove. Standards and best practices are still being developed, mostly through trial and error. ... Communicating intangible business value and thought leadership requires a wider platform than traditional marketing can provide. Social media opens the door to more types of communication. Furthermore, you can communicate at a deeper level using social media ... (Read Full Article)

      Mentions:   Cisco   Social Media   ROI

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