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Search engine optimization has become a mainstream marketing technique in the past two years," Turcotte says. It's important for marketers to understand how it really works and how they can maximize ROI and create more leads through ... MITX is the regions premier association for thought leadership, technology trends, building business relationships and professional training and development. MITX is headquartered in Boston. For more information please go to www.mitx.org. ... (Read Full Article)

1. Spend more on marketing for lead generation but force your team to quantify your ROI. During a recession, many companies cut back on marketing expenditures. This is a strategic mistake. During a recession, marketing is cheaper to buy and ... In the business to business marketplace, branding is hard to quantify. Focus your marketing budgets on tactical marketing programs that can create leads (direct mail, thought leadership educational events, email campaigns, etc.). ... (Read Full Article)