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    1. Inbound Marketing: An Important Strategy In A Downturn In Order To ...

      Explore Website Marketing Pros (Aug 3 2010)

      Inbound Marketing: An Important Strategy In A Downturn In Order To ... Outbound Inbound Print ads Blogs, eBooks, White Papers, Thought leadership content TV ads Viral YouTube videos Telemarketing SEO, PPC Exhibitions Webinars, Social media Direct mail / eMail News feeds, RSS ... Inbound Marketing involves creating content, talking about it on the web and optimising it. A blog costs very little and a Twitter account is free. Both can draw thousands of customers to your company's website. The ROI from Inbound Marketing is higher than Outbound ... (Read Full Article)

      Comment Mentions:   Yahoo   Social Media   HubSpot

    2. How Social Media Is Changing The Way B2B Companies Communicate ...

      Explore Website Marketing Pros (Jun 16 2010)

      How Social Media Is Changing The Way B2B Companies Communicate ... These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit. Deloitte Consulting and McKinsey ... After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one's stakeholder communities. So go ahead and: Identify your corporate B2B brand and social personality ... (Read Full Article)

      Comment Mentions:   Intel   Bill Gates   Hong Kong